JoanaMena

Formula Tattoo

Tattooing since 2020

Books Open:Wanna Dos, Custom

About Joana

Hi I'm Jo! — I'm a tattoo artist who has just relocated to Dallas, Tx from California. I love tattooing surrealism/Realism/illustrative style and of course anything that is silly, colorful, magickal and pretty. Some of my favorite subjects to tattoo are my water elementals, Food theme, florals, and silly mashups, especially when the mashups involve famous renaissance paintings. I enjoy silly pieces, I love making people laugh. If you want something pretty, weird, or anything food themed, then im your girl <3

Styles

Realism
Chrome
Micro Realism
Pop Art
Cartoon
Graphic
Illustrative
Photo Realism
Surrealism
Patch
Sticker

Specializations

Cover Ups
Animal
Floral Botanical

Locations

Formula Tattoo: Addison, Texas

Available designs

Pricing

Submit a Booking Request and we can figure out pricing together.

Policies

Deposit Policy: Deposits are required in order to book an appointment. no deposit, no appointment, this included continued sessions. a new deposit is required to book continued sessions. All deposits are non-refundable, no exceptions. Rescheduling your appointment on short notice, may result in losing your deposit.
Cover-Up Policy: Accepting cover-ups.
Rescheduling Policy: You must reschedule at least 72 hours in advance to keep your deposit fee. Any reschedules requested less than 72 hours in advance (except for serious illness or emergencies) will result in forfeiting your deposit. If you reschedule a second time in a row or are someone who consistently keeps rescheduling, your deposit will be forfeited, and a new one will be required to rebook that day. *consistent rescheduling will result in not being able to book with me in the future*
Touch-Up Policy: One complimentary touch-up is offered on my work after at least 2 months and no more than 6 months of healing for free. Afterwards you will be charged. (I do not touch up work from other artists) Free touch-ups are not guaranteed for areas prone to high fading or improper aftercare. Cover-ups: Because cover-ups are more complex and may require extra work to fully mask or blend the old tattoo, touch-ups for cover-ups are not free. It is common for cover-ups to need an additional session, and this will be booked as a regular paid session.
Cancellation Policy: You have 24 hours from the day you've paid your deposit to cancel your appointment in order to get your deposit returned. Afterwards, deposits are non-refundable under ANY circumstance, no matter the reason for cancellation. whether you've changed your mind or have a personal excuse, Deposits are non-refundable NO exceptions.
Project pricing?: I charge a flat day rate for all projects, and I require a full day for all my appointments as color tattoos tend to take quite some time to execute. on the day of our consultation I will provide an estimate of how long or how many sessions it might take to complete the project, but please keep in mind this is only an estimate not an exact time frame. if however you need to leave the session earlier or the project is completed less than my full day we will charge per hour. I do not create designs or do projects based on time limitations. I want to make sure i'm giving you my best work so unfortunately I do not work based off a budget. Keep in mind my sessions include any time I am working, that means working on the design, stenciling, any prep, and of course tattoo application time.
See design in advanced?: I don't reveal the design until the day of the appointment. I usually don't start until a day before the appointment. However in some cases I do have clients that are a bit nervous and would like to see the design and make adjustments beforehand. In this case I charge a $300 fee. This fee does not count toward the tattoo and is non-refundable. we will meet no less than a week prior to your booked appointment to meet via zoom video and go over the design and make any changes. I charge this because I have other clients whose designs I need to work on first and this fee allows you to cut in line. but also because I have other things outside of work going on, I'm a human who needs to also enjoy her time off as well. After approval of the design on the day of the appointment and we had already started tattooing you, revisions WILL NOT be accepted.
Client-Only design: If at any point during the consultation, or designing of the tattoo, or even at the appointment an outside party (including but not limited to: A partner, friend, family member, coworker, employer, or literally any person that isn't my client getting the tattoo) interjects, and starts doing all the decision making / overriding my clients preferences, I will decline the project. Even if we've made it to the appointment. The outside party may not even like my style and if they're bringing their demands / input to turn the project into something I do not specialize in then I will refuse to take on the project at all. The tattoo is for my client and their body, not the outside party. For that reason all creative decisions must come directly from the client. And if you have a partner/friend/ etc who is that way please refrain from bringing them to the consultation / appointment.
Style: I am a color only artist. who specializes in realism / surrealism work only. I will reject any projects that do not fit my expertise. however I will try my best to recommended some artist I feel like be a better fit.
Late & No-shows: If you think you might be late please communicate that with me as soon as possible. I want to respect your time and would also like my time respected. Im also understanding of emergencies and if this is an emergency situation where we need to reschedule I completely understand. If there is no communication after 15 minutes I will try to reach out to you but after 30 minutes and you're not at the appointment I will treat it as a no-show. In this case, your deposit is forfeit and you will need to put down a new deposit in order to reschedule. If this occurs again the deposit is forfeit and you will be banned from booking with me in the future. No-shows to the appointment will be treated the same. No show the first time the deposit is forfeit and you will be required to place a new deposit to reschedule, any no-shows in the future will forfeit the deposit again and you will be banned from booking with me.
Making changes to the design: If you'd like to make changes to your design after seeing it on the day of your appointment, please keep in mind that larger revisions may require us to reschedule to ensure the best possible outcome for your tattoo. If we move forward with changes during the appointment time, this may affect my ability to complete the tattoo within the scheduled session and could result in an additional appointment. Please note that time spent making the design revisions is still considered working time and will be charged at my hourly rate.

FAQ

What do you specialize in?: I specialize in Surrealism, and realism color work that are around medium (5-6" minimum) to large (9"+) scale only. I only do color projects. Someone of my favorite subjects are food theme, color chrome, and water elementals.
Tattoo projects I avoid: Specific Areas, such as but not limited to: Finger Tattoos, Feet, Genitals, Face, Cover-ups (Unless really small and faded or if it’s a project I feel comfortable enough covering. Send me an email with photos) Script Tribal Anime (I can recommend some really great artists who specialize in this field) Black & Gray Small dainty fine line work
What are your hours?: My hours are between 10:30am-6:30pm. However coming this upcoming august 2026 my schedule will be changing to around 2pm to 10pm. If you would like me to work past 8 hours there will be an additional charge per my hourly rate.
What are your rates?: I charge a flat day rate on all my projects. Keep in mind I require all appointments to expect a full day session and is possible it can turn into multiple sessions depending on the project. I want to make sure Im doing quality work and that I am not being rushed. Color projects also take quite some time to execute. My sessions also include anytime designing, stenciling and prep, as well as tattoo application. Full day rate $1750 (8 hours max) Half day rate $875 Day Rates will be different for those booking 2+ appointments in advance. Keep in mind Deposits must be paid for each session on the day of consultation meeting to lock in this rate. 2-3 appointments: $1250 per session 4+ Appointments booked during consultation: $1000 per session If you request to have me work longer than 8 hours an additional hourly rate will apply to the session. (I will work no more than 10 hours max in one session) *** I DO NOT design that requires me to complete the tattoo within a specific timeframe. Meaning im not going to try and design something that is required of me to be completed under 4 hours for example. Remember, This is permanent art, I do not want to rush it and risk giving you body art that looks bad.
Deposits: I require $250 deposit per session. It is non-refundable. This fee secures your appointment and protects my time. This is to prevent no-shows, and cover any last minute cancellations. I require this because I do a lot of the designing outside of work hours to make sure I am prepared for the appointment, and to avoid any unnecessary time spent on drawing during your appointment session but also to ensure my clients show up to the appointment. The deposit will also of course count toward the tattoo balance.
Rescheduling and cancellation: You must reschedule at least 72 hours in advance to keep your deposit and use it toward rescheduling another session. Rescheduling less than 72 hours will result in forfeiting your deposit. (Unless the last minute reschedule is due to emergencies and serious illness) If you reschedule twice in a row, I will ask you to cancel for now and book when you are 100% confident you can show up to the appointment. The deposit will also be forfeit and a new deposit will be required to book a new appointment. You have 24 hours after booking an appointment to cancel and get a refund on your deposit. Afterwards, any cancellations will forfeit the deposit regardless of the reason for cancelling. In instances where I myself need to reschedule our appointment, I will get ahold of you asap and will ask you if you prefer to reschedule or I can 100% refund the deposit and have you book at a later date.
Touch-up policy: I do one complimentary touch up within 2-6 months after your session. Afterwards you will be charged. I do not touch-up other artists work. In this case it will be an entire rework, only if I accept the project. I do not do free touchups for areas prone to high fading or due to improper aftercare. Coverup projects are ineligible for free touchups.
Payment method: All deposits will need to be paid when you book through my booking link. On the day of your appointment. Payments will be made at the front desk. We accept Debit/Credit cards, cash, and payments via zelle I do not accept Venmo or cash app
Where is your location?: I am a resident artist at Formula Tattoo 3965 Beltline Rd. Addison, Tx 75001
Pre-Tattoo Prep: Pre-Tattoo Skin Prep Hydration: Drink plenty of water in the weeks leading up to your appointment. It helps prevent feeling faint and keeps your skin in better condition for tattooing. Moisturizing: Start moisturizing the area 1–2 weeks before your appointment to improve ink application and healing. Do not moisturize on the day of your appointment. Rest: Get a good night's sleep before your session—being well-rested makes the experience much easier. Shaving & Exfoliating: Shave the area 2–3 times a week leading up to your appointment. Exfoliate gently and moisturize to prep the skin. Avoid cuts—tattooing over damaged skin can affect healing.
Numbing products?!: I have found through my experience using numbing products, including both creams and sprays, that they do not align with my preferred application process. In particular, numbing creams tend to make it more difficult for me to effectively pack color into the skin, possibly due to changes in skin texture that affect pigment absorption. Additionally, I no longer prefer using numbing sprays, as they often require repeated application during the session, which can interfere with the tattooing process and may impact the quality of the final result. I also want to note that every client reacts differently to numbing products. I have worked with clients who have experienced allergic reactions, and to ensure the safety and consistency of my work, I prefer to avoid the use of these products altogether—regardless of whether a client has a known sensitivity or not. For these reasons, I have decided to discontinue the use of all numbing products in my work. I kindly ask that clients refrain from using any numbing products prior to or during their appointments with me.

Links

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